01 // Verizon corporate identity redesign
How extensive and how strict of an identity manual does a corporate giant such as Verizon need?
What kind of visual identity will be consistent with Verizon’s mission statement and vision? I tried to answer some of these questions
through a comprehensive, 26pg. hard–bound identity manual which fulfilled my Corporate ID class requirements.
02 // Hershey’s logotype and corporate identity manual
If your mission statement is to “delight the customers of confectionary products”, your corporate identity should reflect it!
Also made in partial fulfillment of the Corporate identity design class requirements.
28 pages, bound. 7.5x10.25"
03 // Lakeside Bagel & Deli logotype
A modest shop run by dedicated and community–oriented owners, Lakeside Bagel & Deli needed a visually distinct mark.
My goal was to achieve a good dose of variety with a distinctive color scheme.
Interpretation of the elements is deliberately left open. Yes, there are bagels in there as well as both a steaming cup and a smiley.